Empowered BI: The Evolving Technology Boosting Data Insight in Microsoft Dynamics CRM

The saying "data is the new oil" was coined in 2006 by Clive Humby, a British data commercialization entrepreneur. This now famous phrase was embraced by the World Economic Forum in 2011 report, which considered data to be another vital economic asset, like oil.

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About Ruben Overkemping

Ruben Overkemping is solution manager in CRM at Avanade. He has a background in business administration and information technology. Ruben has more than 10 years of experience in optimizing business processes by implementing Microsoft technology. His broad understanding of the Microsoft platform and his specialization in Microsoft Dynamics CRM help him in the field as solution architect to translate the business requirements into platform solutions that add value to enterprises throughout the world.

Avanade is a multinational consulting company founded as a joint venture between Accenture and Microsoft. Avanade delivers Microsoft Dynamics® CRM, ERP, cloud, business intelligence, application development, collaboration and outsourcing solutions to companies across the globe. For more information on our CRM ServiceLine click http://www.avanade.com/crm.

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