ClickDimensions acquires Eletype, adding intelligent monitoring and collaboration for marketing and sales

Marketing automation vendor ClickDimensions announced it is acquiring marketing technology firm Eletype.

Eletype gives ClickDimensions new monitoring tools across a range of systems with "smart notifications" delivered in Slack or Microsoft Teams. Monitoring focuses on thresholds, anomalies and fluctuations related to website, search, social, and email marketing campaign performance, according to the company.