Bizible rolls out marketing solution for Microsoft Dynamics CRM

Bizible has now made its marketing and reporting solution available to Microsoft Dynamics CRM customers.

The Bizible solution unifies behavioral and ad data with sales outcomes and machine learning so marketers can make the right marketing decisions. And now it adjusts to a company's CRM setup and sales and marketing strategy to offer users proactive insights to keep them up-to-date on what's working, according to the company.

"Bizible is all about connecting marketing with sales data and outcomes," says Dave Rigotti, Bizible's VP of marketing. "For customers that are using Dynamics CRM, it's connecting that marketing data with leads, opportunities, pipeline revenue. All that data that lives in the CRM, we connect that with marketing activities."

Bizible sells directly into a company's marketing team because typically marketing data is disconnected from sales, he says. The Bizible solution will help marketing teams run reports in Dynamics CRM so they can start to really understand their impacts on the business. Ultimately it helps marketers optimize their teams for revenue and grow the company faster, Rigotti says.

"What we also see comes out of [marketers'] use of Bizible is better alignment with sales," he says.

Measurable revenue generation, sales & marketing alignment

Bizible helps companies determine if their marketing is on track and by how much; which channels are performing the best; which content is generating new leads versus accelerating the pipeline; and which ad campaigns and keywords are driving the most revenue. It can be used by everyone on a firm's marketing team. The heaviest users tend to be the head ...