BGF backs holiday parks specialist Elite Dynamics with £5 million investment

UK-based Elite Dynamics, a provider of software solutions to the holiday park and marina industry, has announced a £5 million ($6.3 million) investment from BGF, a large growth capital investor in the UK and Ireland.

BGF’s investment will provide support for the ongoing development of Elite Dynamics’ proprietary software, which is based on the Microsoft Dynamics platform. Additionally, there are plans to allocate funds toward sales and marketing initiatives, according to the company.

Founded in 2015 by Jamaine Campbell, Nicola Campbell, and Jack Vernon, Elite Dynamics has created a variety of digital transformation solutions tailored specifically for holiday parks, marinas, holiday home manufacturers, and dealers, according to the company. These solutions aim to enhance various business operations, including maintenance, memberships, marketing, reservations, sales, and finance. Currently, more than 350 parks across the UK and worldwide are using the company's products.

• See also: How Microsoft Dynamics solutions are transforming the holiday home industry

Over the past three years, the company has experienced a revenue growth rate of over 40% annually. And Elite Dynamics aims to triple its size and double the number of employees by 2026.

"In the last eight years, we have built a highly successful, and profitable business through a balanced blend of strong industry experience and technical know-how," said Campbell, CEO and co-founder of Elite Dynamics.