Beyond Convergence: Microsoft Dynamics ERP, CRM product marketing commit to solutions, platform focus
Microsoft prefaced the closing keynote at Convergence 2015 with some more guidance on the future of the event. But moving forward, the marketplace will notice changes well beyond the event strategy.
MBS EVP Kirill Tatarinov speaks at Convergence 2015
The company is working to blur the lines between individual products in the next year -in the Dynamics ERP and CRM ecosystem and beyond. One of the key enablers of this change, at least within Microsoft Business Solutions (MBS) is a notable reorganization within product marketing that elevates the industry solutions group and assigns key managers to cross-product roles.
"It's about business outcomes"
The event calendar is just one way things are changing. Ignite, the newly consolidated event for "IT pros", will also start picking up some Dynamics-related content (though this is a transitional year for that event as well).
For an event like Convergence, in the future attendees should expect to learn about business scenarios that blend products together - even for the small and mid-sized organization. According to MBS corporate vice president of marketing Wayne Morris, a goal of Convergence in the future will be to showcase business outcomes based on real customer successes. Morris explained in an interview:
"I delivered the general session keynote for SMB [at Convergence 2015]. For SMBs, the solutions are around improving business productivity. We had great customers standing up on stage talking about it. We demonstrated front-to-back scenarios with Office 365, with Power BI, and with ...
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