The best marketing emails are personalized, automated, transactional: New Silverpop report
Silverpop has released findings from its 2014 Email Marketing Metrics Benchmark Report. When it comes to engaging customers via email, automated messages based on transactions outperform all others, according to the study by the marketing automation software maker.
According to Silverpop's numbers, more people open and click through on more timely automated emails. The study found that automated messages achieved an open rate nearly 15 percent higher and click-through rate nearly 79 percent higher than their manual counterparts, on average. That improved engagement comes from the ability to tailor the message and the timing of its delivery, the report concludes.