The best marketing emails are personalized, automated, transactional: New Silverpop report

Silverpop has released findings from its 2014 Email Marketing Metrics Benchmark Report. When it comes to engaging customers via email, automated messages based on transactions outperform all others, according to the study by the marketing automation software maker.  

According to Silverpop's numbers, more people open and click through on more timely automated emails. The study found that automated messages achieved an open rate nearly 15 percent higher and click-through rate nearly 79 percent higher than their manual counterparts, on average. That improved engagement comes from the ability to tailor the message and the timing of its delivery, the report concludes.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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