White paper

How to Create a Contact and Lead Scoring Methodology That Can Transform Your Business

how_to_create_a_contact_and_lead_scoring_methodology.pdf

In this new age of powerful martech stacks, marketers and their sales counterparts can leverage emerging technologies to help automate processes and work collaboratively in one of their only shared zones of respite – their CRM. Setting forth an agreed upon contact and lead scoring methodology is key for the implementation of a collaborative, cross discipline nurture program.

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