User Adoption of Microsoft Dynamics 365 and Marketing Automation

Your organization has just successfully completed the integration of your marketing automation system and CRM. You're now ready to reap the many benefits of these two powerful technologies working together to maximize ROI. But first, it's essential to make sure all stakeholders from your sales and marketing teams are on board.

So what needs to happen to ensure a successful adoption of your freshly-minted, fully integrated system? In this whitepaper, we take a look at some key factors involved in motivating your team to use your new integration to its fullest potential.