Powering Marketing Automation Campaigns with Dynamics

To truly benefit from the effort and expense of your marketing efforts, you need to leverage the sales data already available to you in your CRM system. Knowing what you need to look at to really understand who your customers are and what they want can go a long way towards building out additional effective marketing campaigns.

In this whitepaper, we take a look at a few ways marketers can capitalize on their CRM data to reap the benefits.