Track Your Competition with the Microsoft Dynamics Competitors Entity and Marketing Automation

The Competitors entity of Microsoft Dynamics 365 for Customer Engagement/CRM accompanies other more popular entities like Lead, Account, Contact, and Opportunity. Although it’s not used as often as the other entities, the Competitors function can provide a wealth of important marketing and sales data—all of which can be used to better segment and market to audiences using your marketing automation software and CRM integration.