Turning Marketing Qualified Leads into Sales Qualified Leads (with a Little Help from Marketing Automation and Dynamics)

If you’re like most marketers, the last year and a half has probably driven more marketing qualified leads into your funnel than sales qualified leads. With traditional sales qualified lead opportunities largely out of commission due to the pandemic, marketers have found their pipelines unexpectedly filled with marketing qualified leads—and those can be a bit trickier to turn into actual new business. Don’t fret! In this guide, we’ll show you a few easy ways to move those marketing qualified leads through the sales funnel.