Adobe and Microsoft update integrations, expand partnership into China

Adobe and Microsoft Corp. have extended their partnership into China, the companies announced at Adobe Summit 2018. The Adobe Experience Cloud running on Microsoft Azure - operated by cloud provider 21Vianet - is now available to companies in China.

The companies also announced that they are improving integrations between Adobe Experience Manager and Microsoft Azure, Adobe Campaign and Microsoft Dynamics 365, and Adobe Analytics and Microsoft Power BI.

Adobe and Microsoft's integrations now include Adobe Experience Manager Sites Managed Service, running on Microsoft Azure, to help companies deliver personalized web experiences.

The integration of Adobe Campaign and Microsoft Dynamics 365 lets enterprises compile customer insights, creating a single view of the customer that they can use to personalize experiences, officials stated.

With the integration of Adobe Analytics and Microsoft Power BI, companies can pull data into Power BI to visualize the effect of their campaigns across audiences.

The companies first announced the integration of Adobe Experience Manager and Dynamics 365 in November.

Adobe and Microsoft will integrate their respective data models, Adobe XDM "Experience Data Model" and Microsoft CDM "Common Data Model," into a standard data model that defines and unifies the language for marketing, sales, and services data, according to officials. The companies announced the integration of Adobe Campaign and Microsoft Dynamics 365 a year ago. At the time, they also revealed a plan "to lead an initiative to create a standardized semantic model for customer engagement software "for understanding and driving real-time customer engagement."

This week's announcement represents "a more extensive ...