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Social Selling Assistant among new features in Microsoft Social Engagement 2017 Update 1.1

by Linda Rosencrance
Contributing Writer, MSDW

A new feature of the just-released Microsoft Social Engagement Update 1.1 is the Social Selling Assistant, which the company says enables salespeople to sell more by taking advantage of social media.

This application provides sales reps with personalized and smart recommendations to share on their social networks, enabling them to "increase their social presence, gain trust from followers" and generate more leads, according to a post on the Microsoft Dynamics 365 Team blog.

Users can access Social Selling Assistant from within Microsoft Social Engagement and install it from Microsoft AppSource into their Dynamics 365 for Sales application.

The app offers a new dashboard that salespeople can access from the Dynamics 365 web client, as well as from Dynamics 365 for tablets. Dynamics 365 for phones is currently not supported (see graphic).

This release allows users to add their personal LinkedIn accounts as social profiles as well as share any public posts in Microsoft Social Engagement to their professional networks on LinkedIn.

Users' LinkedIn social profiles will be available for the post action "Post Link."

"When you share to LinkedIn, you can choose between two visibility options: show the post to everyone on LinkedIn or to your network only," according to the blog post. This post action is available across all Microsoft Social Engagement services, including the newly released Social Selling Assistant.

To start sharing, users go to Settings > Social Profiles, then click the Add Profile button, select LinkedIn Profile, and follow the steps.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.