Microsoft Dynamics CRM experts in demand: Skills and roles fueling today's job opportunities

Microsoft Dynamics CRM experts are in demand by both end user companies and partner firms. The growing interest is a result of several factors, and it is impacting nearly all segments of the market, from partners to independent consultants to customers. Stronger economic conditions and an evolving product have signaled more opportunities and changing job descriptions.

To start, a stronger economy is prompting more companies to beef up their CRM staff.

"Management is more comfortable hiring full time and investing in their employees versus three years ago," says Brian Ray, managing partner with DynamicsFocus, a provider of recruiting, staff augmentation and career development services.

By bringing on staff, companies reduce the risk that they won't have expertise available if an application runs into trouble. As the economic picture has brightened, many partner firms have been stretched to capacity, Ray says. That can make it difficult for clients, and especially smaller ones, to grab their attention-a risky situation. "These applications impact big systems and you want internal resources there, on call, 24/7," he says. 

At the same time, many end user companies still need to engage outside expertise on occasion. Larger partner firms often are brought in to help with complex or extensive projects that require a level of technical and functional horsepower that internal teams often lack. "Large clients are building and deploying CRMs in complex environments and often need contractors with specific expertise to assist," says Jennifer Selden, recruiting director with Randstad US, an employment services provider.

Conversely, a number of organizations are turning to independent CRM consultants, when they need to augment their staff for smaller projects.

"The market for freelance CRM ...