CWR Mobility returns to the fold as newest Microsoft Dynamics Global ISV (GISV)

Mobile solutions provider CWR Mobility announced that it has joined the Global ISV (GISV) program for Microsoft Dynamics, making it a preferred provider of mobile solutions for large Dynamics CRM deals.

CWR Mobility is a veteran mobile solution provider - one of the most prominent in the space along with Resco. These firms have survived in the Dynamics CRM channel by providing a next level of capabilities and sophistication that Microsoft's out of the box mobile apps can't provide.  

In naming CWR Mobility as a GISV, Microsoft is making a distinct move in a competitive niche of the Dynamics space. It's not the first time, either. Microsoft named ReadSoft as a GISV in the highly contested AP Automation space in December 2013.

This isn't CWR Mobility's first partnership with Microsoft. In 2012 they were selected by Microsoft as the OEM for official Dynamics CRM mobile clients that were expected to accompany a 2012 service update to Dynamics CRM. After some Dynamics CRM release delays, the partnership slowly faded away and Microsoft built its own mobile-friendly interfaces for the various phone platforms.

But Microsoft's own mobile CRM efforts have left market space for specialist vendors like CWR Mobility. The new announcements suggests that Microsoft has decided not to pursue certain advanced mobile capabilities, at least for now.

ISV solutions are still regarded by Dynamics CRM partners as one of the standard options ...