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InsideView adds Yammer posting to its Microsoft Dynamics CRM Insights offering

by Jason Gumpert
Editor, MSDynamicsWorld.com

CRM intelligence platform provider InsideView has introduced new capabilities to Microsoft Dynamics CRM through its "Insights, powered by InsideView" offering. Users of Microsoft Dynamics CRM Insights are now able to post important news articles and company trigger events into their Yammer feeds within Dynamics CRM.

Microsoft and InsideView launched their current "co-innovation" OEM agreement in October 2013. It began with US-based users of CRM Online, who were able to embed InsideView for Sales into their CRM solutions to add data about companies, contacts, and relationships that InsideView compiles from as many as 30,000 sources.

Insights is available in the US and Canada to all Dynamics CRM Online Professional users in an organization and can be enabled by an administrator.

The latest announcement from the company helps solidify the naming modification that the Dynamics CRM team appears to have finalized with its Spring 2014 release wave when it took over the "Social Insights" terminology as part of the Microsoft Social Listening umbrella and converted the InsideView offering into simply "Insights".

"The combination of Microsoft Dynamics CRM and InsideView has been incredibly powerful for our users," said Fred Studer, general manager at Microsoft Dynamics. "Expanding Insights to include Yammer posts gives users one more way to get valuable customer insights directly inside their CRM system rather than constantly switching applications."http://msdynamicsworld.com/system/files/InsideView_Logo.jpg
Customer Engagement Customer Relationship Mgmt Dynamics 365 Dynamics CRM Marketing Sales Sales & Marketing Yammer
About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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