Cole Systems Goes Social with Store-Centric Customer Loyalty in Microsoft Dynamics AX for Retail

Microsoft Gold Certified Partner Cole Systems has launched a new platform built for Microsoft Dynamics AX for Retail the company says will change the way retailers interact with customers.

Their new Coyal solution aims to connect a consumer's social and mobile presence with the physical store environment.   When a consumer checks-in to a retail store using their mobile devices via Foursquare, the retail staff will get a pop-up on Microsoft Dynamics AX for Retail POS (point-of-sale), identifying the customer. The solution will track and store customer check-ins as well as customer data so retailers can use this information to launch customer loyalty programs that will eliminate bulky cards, key tags, etc., officials said.

"We work heavily with our customers to develop customer loyalty programs" said Dave Weiner, Cole Systems CEO, in a statement. "Our new platform allows retailers to give automatic rewards to customers who are coming back time and time again. It will allow them to set up an easy and convenient loyalty program for both themselves and the customer."

Retailers can use customers' past purchasing histories and number of check-ins, to build their loyalty programs that can be accomplished without any outside data or cards.

It works like this: When a customer checks into the store, the POS will recognize if he is a new or repeat customers. It will also let sales associates know if there are any "elite customers" in the store. That way sales associates can serve each customer individually, offering discounts based on the number of check-ins or consistently purchased items. And the retailer can set up parameters in the system alerting store employees to the type of rewards each customer should receive.

The ...