Article

InfoGrow Offers Free Tool Linking Microsoft Dynamics CRM and Bing Maps

by Linda Rosencrance
Contributing Writer, MSDW

Sometimes it's the little things that drive the adoption of enterprise software.  If the sales force wants their CRM system to provide an easier way to find their customers, then perhaps InfoGrow Corp.'s newly released CRM2Maps for Microsoft Dynamics CRM 2011, will fill the need.

A free mapping tool that lets users map leads, accounts, and contacts inside Dynamics CRM 2011, CRM2Maps works inside CRM so sales reps can be more productive, the company said. With just one click, users can convert a CRM record into a map with street, image, or a bird's-eye view so they can save time when they plan their trips, according to the company. Users can also get detailed driving directions to the displayed location from any address.

 

CRM2Maps

 

"CRM2Maps is the first in a series of innovative mapping products designed to help businesses make better, more informed decisions about sales and marketing," said Bob Sullivan, InfoGrow president, in a statement.

Sullivan said InfoGrow will offer additional modules, from for call planning, territory management, service planning and target marketing for Dynamics CRM 2011 users. He said having mapping inside CRM lets users take advantage of power of the data in CRM to make better sales and marketing decisions, while also increasing user acceptance of CRM.

The application can be downloaded for free at www.CRM2Maps.com.

Bing CRM 2011 Customer Engagement Dynamics 365 Dynamics CRM Marketing Sales Sales & Marketing Sales & Ops Planning
About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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