Microsoft in Partnership with Mongoose Metrics to Add Call Tracking Capabilities to Dynamics CRM

What makes our phone ring? It's one of the key questions marketers wonder and worry about, and now Microsoft Dynamics CRM will have the capability to provide highly specific answers to that question.

A provider of call tracking data says it is partnering with Microsoft to provide call tracking capabilities for Dynamics CRM.

Mongoose Metrics announced a new integration of its call tracking data into Dynamics CRM so users "can immediately see a multitude of important data points, including: which marketing sources drive phone calls, which keywords cause the phone to ring, the last URL address callers visited before dialing, the caller's entire click history before placing the call and the caller's geographic location as well as numerous customizable features relevant to each client's specific sales needs."

Mongoose in its existing products provides four different offerings, and serves the financial, hospitality, manufacturing, automotive, legal, and health-fitness industries.

"The benefit of adding call tracking data to Microsoft Dynamics CRM lies in the push and pull of dynamic data," says Bradley Reynolds, chief executive officer of Mongoose Metrics. He adds, "It's a smooth-running, two-way street with a data stream of phone calls and Microsoft Dynamics CRM data constantly updating each other... Call tracking for CRM software adds an additional layer of intelligence which provides access to relevant information about customer activity through the entire sales cycle - from marketing source to final sale."