The Modern Guide to Microsoft Dynamics and Marketing Automation

Modern marketing starts with data, but the real opportunity lies in how you use it. The Modern Guide to Microsoft Dynamics and Marketing Automation explores how to turn your Dynamics environment into a connected marketing engine that drives revenue. 

This guide breaks down the frameworks, campaign examples, and reporting strategies you need to align sales and marketing, automate engagement, and prove ROI.

You’ll learn how to:

• Map Dynamics data to marketing goals for smarter segmentation and personalization.
• Launch seven proven automated campaigns—from lead nurturing to win-backs—directly from CRM data.
• Measure marketing’s true impact on pipeline using connected reporting.

Featuring advanced tactics like AI-powered contact insights, real-time triggers, and zero-party data enrichment, this guide shows how emfluence’s native integration with Microsoft Dynamics empowers teams to move faster, personalize deeper, and close the loop between marketing and sales without adding complexity.