How to Build and Maintain High-Quality Marketing Lists in Microsoft Dynamics CRM

Behind every great marketing campaign is a great marketing list. Marketing lists in Dynamics CRM are one of the most valuable assets your company has, and keeping them in top shape is critical to your business and the success of your marketing efforts. High-quality marketing lists result in high deliverability rates, increased conversion rates, and an engaged community of prospects and customers. On the flip side of that coin, not building and maintaining good lists can result in low conversions, high bounce rates, spam complaints and even being blacklisted by an ISP.

As the top-rated marketing automation solution on the Microsoft Dynamics Marketplace, ClickDimensions knows a great deal about marketing via Microsoft CRM. Here are some of our best practices for building and maintaining effective marketing lists.