D365 Hidden Costs Series - Future Proofing

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This video frames future-proofing as a critical, often hidden cost for CRM programs. With rapid innovation across Microsoft and Salesforce, AI/Copilot, enhanced integrations, and advanced analytics, clients can only capitalize if their data is clean, consistent, and deduplicated. Poor data blocks Copilot adoption, generates inconsistent outputs, and makes migrations slower and more expensive.
The guidance: partners should sit down with every client for a “data first” conversation, establish ongoing data hygiene, and position high-value modernization work that rides on trusted data, creating better outcomes today and durable project pipelines for the next five years.