CDP 101: The Lowdown on Customer Data Platforms
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CRM, social, e-commerce, email...your customer data lives everywhere. So, how can you make the most of that engagement? Join us as we enter the world of customer data platforms (CDPs) and discuss how they can transform your customer engagement strategies.
In this session, you’ll learn:
- What is a CDP?
- How is it different from a CRM or DMP?
- What are the key benefits of a CDP?
- What should I look for in the right CDP?
We'll also walk through key features of Microsoft's CDP, Dynamics 365 Customer Insights - Data.
We help organizations leverage technology to solve their most pressing customer engagement challenges, with gold standard Dynamics 365 CE services that connect technology, operations, strategy to deliv