Erica Hakonson, recognized as one of the 2025 Top 50 Women We Admire in Marketing and Technology, is a leading voice in B2B digital marketing. As the CEO and Founder of Maven Collective Marketing, an award-winning agency dedicated to Microsoft Partners, she has built a reputation for innovation, excellence, and impact within the Microsoft ecosystem.  

Under Erica’s leadership, Maven Collective has received over 200 global accolades, including 2025 Top Agency, Top Digital Strategy Firm, B2B Agency of the Year, Best Company to Work With, and Clutch’s Global Award for Marketing Excellence.  

With nearly two decades of experience in the tech sector, Erica’s career is defined by bold leadership, transformative strategies, and a commitment to excellence. She is also a passionate advocate for advancing women in business and technology, recognized with the Silver Female Entrepreneur of the Year Award and featured in The Globe and Mail’s Leadership Lab.  

Today, Maven Collective Marketing continues to set the standard for Microsoft Partner marketing, having helped more than 500 Partners worldwide grow their visibility, reach, and revenue. Follow Erica on LinkedIn and Bluesky.