Secrets to Selling Microsoft Dynamics Masterclass: The Role of Microsoft Appsource in the Business Applications Buying Process

This session is part of the “Secrets to Selling Dynamics" webinar series for VARs and SIs.

Unlock the full potential of Microsoft AppSource with insights from leading experts in the field. Join 11-time Microsoft Business Applications MVP Rick McCutcheon along with Erica Hakonson, CEO of Maven Collective Marketing as we delve into how Microsoft AppSource is now playing a significant role in the Business Applications buying journey.

Following the presentation a panel of experts including  Neal Cranna of Binary Stream, Peter Terpak from Resco and John O’Donnell the former  Global Strategic ISV Recruit Manager for Microsoft will join us. The panel will discuss the essential benefits, effective strategies, and critical dos and don’ts for ISVs and SIs operating within this pivotal platform.

Key Topics

• The role of Appsource in the partner and customer research and due diligence process
• Exploring Microsoft AppSource: Understand why Microsoft AppSource is an indispensable tool for Microsoft Partners looking to expand their operations and impact.
• Tailored Advantages for ISVs/SIs: Discover specific benefits for Independent Software Vendors (ISVs) and System Integrators (SIs), showcasing why Microsoft AppSource is crucial for your business evolution.
• Guidance on Best Practices and Common Pitfalls: Learn from the experts about how to enhance your marketplace listings and the common pitfalls to avoid, enhancing your approach to Microsoft AppSource.
• The Power of Expert Collaboration: Hear firsthand about the advantages of engaging with external experts to maximize your presence and success on the marketplace.