Yammer's Enterprise Social Software Now Integrates With Microsoft Dynamics CRM

by Linda Rosencrance
published April 25, 2012

Enterprise social network provider Yammer Inc. is now integrated with Microsoft Dynamics, joining a field of offerings that enable updates from Dynamics CRM in a company's social activity stream.

The move means that Dynamics users who use Yammer can now follow important Dynamics CRM records such as accounts, campaigns and opportunities and when these records change, an activity story describing the event is published in Yammer's Ticker in real-time, officials said. For example, when a sales rep closes a deal, a Dynamics activity story announcing the win appears in Ticker, notifying managers as it happens.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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