Will Microsoft split MarketingPilot into a series of MRM components for Dynamics CRM?

The MarketingPilot acquisition gave the Microsoft Dynamics CRM team the opportunity to speak broadly about marketing strategy and execution, from the more limited capabilities built into CRM today to the marketing automation capabilities offered by ISVs, and now to the expansive landscape of marketing resource management (MRM) used today by larger marketing departments and agencies.

In a webcast last week hosted by DynamicsCafe, Stutz spoke about his vision for Dynamics CRM, why he wanted to bring his leadership to Microsoft, and how he plans to transform Dynamics CRM into a new solution that is, in his words, "about building a different kind of CRM in a world [focused] around consumerization".

The session covered a range of topics including the Dynamics CRM roadmap, CRM's role in the Microsoft product line, social CRM, the product's release cadence, collaboration tools, device experiences, and more.  On the topic of marketing automation and MarketingPilot there are still a lot of plans and details that are undisclosed.  But when asked during the webcast whether MarketingPilot will continue to be sold as the full scale MRM suite it has typically been or whether it could be broken up, Stutz replied that he sees the product becoming a series of pieces that more CRM customers can utilize.  "It's about using the capabilities you want to use," he said. "The days of forcing people to use monolithic systems is over. We want people to use what they want, so if they want to ...