Why Integrate? Planning for Present and Future Retail Success
Best practice retailers are breaking down the walls that exist between channels and integrating processes and systems to improve the customer experience and reduce operational costs. And recent research reveals that many of those businesses lagging behind are putting plans in place to make similar investments for the coming year - and the next decade.
Most retailers experiencing the holiday sales rush are scrambling to gain control of their inventory, regardless of channel. It's not just the cross-channel marketers fighting it; even pure-play internet retailers are struggling to support their search engine optimization, search engine marketing, email marketing, Amazon stores and more.