Why Now is the Time for Multi-Channel Retail Integration
Retailers can no longer make technology investments solely focused on improving business in a single channel. To stay competitive, retailers must now invest in creating synergy across all channels.
Recent research reveals that many retailers are still missing the technology that can facilitate integration of disparate systems in these multi-channel business processes. But we also know that many retailers have already started, or plan to start, investing in modernizing both their back-office and consumer-facing systems. While IT modernization for retail is unquestionably a good thing, not all investments are created equal when it comes to the goal multi-channel integration that streamlines operations, enables flexibility, and differentiates a company's customer experience
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