Article

The Benefits of Outsourcing Customization and Integration in Microsoft Dynamics 365 CRM and Power Platform

by Sam Kumar
VP | Dynamics 365 | Power Platform, Inogic

Maintaining a thriving business in today's competitive landscape hinges on robust customer relationships and streamlined processes. McKinsey's research underscores the importance of prioritizing customer experience (CX) as a key factor in achieving success. By emphasizing CX improvements, companies can unlock remarkable benefits, including cost reductions of up to 20-50% and a boost in sales conversion rates by 10-15%.

To attain such positive outcomes, businesses are increasingly adopting advanced platforms like Microsoft Dynamics 365 CRM and Power Platform for seamless automation, data-driven decision-making, and unparalleled customer interactions. However, navigating the complexity of implementing and customizing these platforms to suit specific business needs can be daunting.

Engaging professional services for Dynamics 365 CRM and Power Platform customization and integration can prove to be a strategic investment with significant returns. In this article, we will examine the ROI of utilizing expert assistance and highlight the potential cost savings, improved efficiency, and long-term benefits that businesses can achieve with the help of professional services.

  • Customization and Tailored Solutions - One of the primary benefits of engaging professional services is access to a team of skilled Dynamics 365 and Power Platform consultants. They can identify your organization's specific needs, design tailored solutions, and implement them efficiently. Compared to in-house customization, professional services ensure that the platforms are utilized to their fullest potential, maximizing the benefits and value of the investment.
  • Reduced Implementation Time and Faster Time-to-Value - Professional services providers are well-versed in best practices and industry standards, allowing for a smoother and quicker implementation process. With their experience and knowledge, they can navigate potential roadblocks and bottlenecks that might arise during customization and integration. This expedites the time-to-value, enabling businesses to start reaping the benefits of the platforms sooner, leading to improved productivity and operational efficiency.

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Customer Engagement Customer Experience (CX) Customer Relationship Mgmt Dynamics 365 Dynamics CRM Power Apps Power Automate Power Platform Sales & Marketing
About Sam Kumar

Sam Kumar is the Vice President of Marketing at Inogic, a Microsoft ISV Partner renowned for its innovative, AI-powered, and Microsoft-certified apps for Dynamics 365 CRM and Power Apps. With deep expertise in Dynamics 365 and the Power Platform, Sam leads a team of certified CRM developers pioneering next-generation AI solutions with Copilot, Azure AI, and advanced automation technologies. A visionary in CRM innovation, his leadership and insights drive Inogic’s mission to transform how organizations leverage intelligent, cutting-edge tools to redefine the “Dynamics” of CRM.

More about Sam Kumar