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WhatsApp Integration with Microsoft Dynamics 365 CRM: Everything You Need to Know

by Sam Kumar
VP | Dynamics 365 | Power Platform, Inogic

 “Excellent communication doesn’t just happen naturally. It is a product of process, skill, climate, relationship, and hard work.” – Pat McMillan, author, CEO

The rapid evolution of communication channels has brought about a paradigm shift in how businesses connect with their customers. Among them, WhatsApp Business has emerged as a game changer, enabling new opportunities for personal and rapid engagement between businesses and their customers. With users spending an average of 17.3 hours per month on the WhatsApp Android app, it has become a preferred platform for businesses to stay connected. Boasting a staggering 98% open rate for messages, WhatsApp outshines traditional email communication, making it an ideal channel for effective customer engagement.

Understanding WhatsApp Business Integration with Dynamics 365 CRM

By integrating WhatsApp Business with Microsoft Dynamics 365 CRM, businesses can centralize their communication efforts, enabling seamless interactions and efficient management of customer interactions. This integration facilitates real-time communication and data sync between the CRM system and the WhatsApp platform. The benefits include:

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About Sam Kumar

Sam Kumar is the Vice President of Marketing at Inogic, a Microsoft ISV Partner renowned for its innovative, AI-powered, and Microsoft-certified apps for Dynamics 365 CRM and Power Apps. With deep expertise in Dynamics 365 and the Power Platform, Sam leads a team of certified CRM developers pioneering next-generation AI solutions with CopilotAzure AI, and advanced automation technologies. A visionary in CRM innovation, his leadership and insights drive Inogic’s mission to transform how organizations leverage intelligent, cutting-edge tools to redefine the “Dynamics” of CRM.

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