Article

WhatsApp Integration with Microsoft Dynamics 365 CRM: Everything You Need to Know

by Sam Kumar
VP | Dynamics 365 | Power Platform, Inogic

 “Excellent communication doesn’t just happen naturally. It is a product of process, skill, climate, relationship, and hard work.” – Pat McMillan, author, CEO

The rapid evolution of communication channels has brought about a paradigm shift in how businesses connect with their customers. Among them, WhatsApp Business has emerged as a game changer, enabling new opportunities for personal and rapid engagement between businesses and their customers. With users spending an average of 17.3 hours per month on the WhatsApp Android app, it has become a preferred platform for businesses to stay connected. Boasting a staggering 98% open rate for messages, WhatsApp outshines traditional email communication, making it an ideal channel for effective customer engagement.

Understanding WhatsApp Business Integration with Dynamics 365 CRM

By integrating WhatsApp Business with Microsoft Dynamics 365 CRM, businesses can centralize their communication efforts, enabling seamless interactions and efficient management of customer interactions. This integration facilitates real-time communication and data sync between the CRM system and the WhatsApp platform. The benefits include:

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Communications Customer Engagement Customer Experience (CX) Customer Relationship Mgmt Customer Service Customer Service Dynamics 365 Unified Communication
About Sam Kumar

Inogic is one the leading Microsoft Gold ISV Partners with an exclusive focus on providing innovative apps and development services on Dynamics 365 CRM/Power Platform. Its flagship Dynamics 365 CRM maps integration app Maplytics™, a 5-star rated Preferred App on Microsoft AppSource, is changing the way locational intelligence is leveraged with features like Radius Search, Territory Management, Route Optimization, Auto-scheduling, et al.

Inogic is renowned for its 15+ Microsoft Preferred Co-sell ready Productivity Apps on Microsoft AppSource. From the latest WhatsApp Business integration with Dynamics 365 CRM, Document Management in Dynamics 365 CRM/CE with Attach2Dynamics and SharePoint Security Sync, Sales enablement using Lead Assignment and Distribution Automation, Alerts4Dynamics, and Business Process Checklist, improving productivity with Click2Clone, Click2Export, and Undo2Restore, user adoption and motivation with User Adoption Monitor and Gamifics365, popular Visualization Apps Kanban Board, Map My Relationships and Integrations like MailChimp Integration, Subscription & Recurring Billing Management, to QuickBooks ...

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