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What can Microsoft Dynamics NAV partners expect at Directions EMEA 2014?

by Guus Krabbenborg
Owner of Dynamics and More, Dynamics and More

In the first week of October you can find the European Microsoft Dynamics NAV partners heading northeast. They'll travel to the city of Poznan in Poland - this year's location for the Directions EMEA event.

Traditionally, Directions was focused on the technical and functional roles in a partner organization. Over the last few years, however, this focus shifted to cover also the more business related topics and roles. There are two editions of Directions: one for the US and one for Europe, Middle-East and Africa (EMEA). The US edition took place in San Diego in the second week of September.

What can Microsoft Dynamics NAV partners expect from this year's event?

  • The introduction of Dynamics NAV 2015. Partners at Directions can expect many deep dive sessions focused on new functionality, the availability of new device interfaces, and upgrade strategies.
  • In and On. Microsoft introduced the slogan IN and ON at Directions 2013 - in Office365 and on Azure. This new slogan remains a nice reminder for both partners and customers that Dynamics NAV is not a stand-alone solution anymore! Over time Microsoft wants partners to sell and deliver integrated solutions rather than point solutions. After all, the Microsoft stack remains the most compelling reason for prospects to choose Microsoft over any other competitor.
About Guus Krabbenborg

Guus Krabbenborg has been active in the world of business software for more than 30 years. He has held various sales and management positions at Philips, Digital Equipment, DBS Business Solutions and Navision Software successively.

From 2007, Guus was co-founder and partner in Partner Master Class, the Dutch Partner Development Center.

In 2012 Guus was co-founder and co-owner in QBS Group – today known as Companial ( He left the company in 2021. Companial operates as a Value Added Distributor in the Microsoft Dynamics channel with currently over 1.000 partners in 75+ countries all over the world. This makes Companial the largest eco-system in the Dynamics 365 partner channel worldwide.

In 2018, Guus started a new venture, called Dynamics and More. In this company he focuses on helping both Microsoft partners and Microsoft customers in their business transformation and digital transformation processes. He also delivers inspirational Masterclasses for software selection and Organisational Change.

In 2024, Guus started an initiative called ERP Masterclasses ( to help current and future D365 customers ...

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