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Veteran Microsoft Dynamics GP and SL Partners Add Intacct to Portfolios, Citing Need for a True Cloud Offering, Concerns on Microsoft

by Jason Gumpert

Several veteran Microsoft Dynamics SL and GP value added resellers (VARs) have recently signed partnership agreements with cloud-based accounting and financial management solution provider Intacct.  The timing of signings such as Massey Consulting, LBMC Technology, Boyer & Associates, Brittenford Systems, and Synergy Business Solutions in recent months illuminates one of Microsoft's great challenges for Dynamics in the small to mid-market of ERP and accounting.  Partners who serve this market often speak candidly of their concerns about recent trends that they feel are coalescing in a more negative direction for Microsoft in regard to its midmarket VARS - trends like stricter MPN requirements, less generous partner incentives, a perceived lack of investment in Dynamics GP and SL, and a strong sentiment that times have changed at Microsoft in terms of how these partners are treated compared to the past.

"Intacct is a company much like what Great Plains used to be under Doug Burgum when it cared about its partners and tried to make both partners and customer feel important," says to Philip Massey of Massey Consulting, a reseller based in Raleigh, North Carolina who signed with Intacct in May. "The only happy [Dynamics] resellers are the ones in Microsoft's back pocket - the ‘Master VARs' and the large partners like ePartners, IBIS, and others.  You won't find a ‘happy' smaller reseller - at least I ...

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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