Microsoft Dynamics Partners Await Details on Impact of the Master VAR Program

If you want to know how Microsoft's Master VAR program is going to affect you-and according to Kevin Machayya's blog a lot of you do-you should probably plan to attend the company's webinar on Tuesday, September 27, 2011 at 11:00 a.m. Pacific.

Microsoft will launch the Master VAR program for Microsoft Dynamics channel partners in October. "Master VAR is a unique partnership model designed to strategically drive growth for resellers and Microsoft through effective intra-channel partnering," he said.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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Microsoft VAR

The beauty of Microsoft Dynamics NAV has been that it caters to the SME segment where the customers are growing companies, their processes are not stabilized and they need a solution which is easy to cutomise. Also, more often than not their budgets are low.

Smaller partners meet with most of these requirements including the last and the most important one where they can work on lower budgets for the customers.

If Microsoft tries consolidating these with larger companies, either smaller partners would go out of business or Microsoft Dynamics NAV would loose its USP as catering to SME segment. It has also been observed that when a product is taken over by larger companies those requiring lower budgets are often ignored and sometimes killed in the long run.