The Ultimate CRM System for Father Christmas


It's getting towards that time of year again, but for me it's a little different. This time, my daughter knows about Father Christmas. She's been asking about him, and she knows that he's going to bring something. My plan to keep Christmas costs down for at least another year appears to be dead in the water. Oh well.

So I started thinking about how Father Christmas would handle the logistics of dealing with the requests from millions of children around the world, and how he would deal with the many processes involved in ordering, making and dispatching presents. Because, of course, Father Christmas is real, and if he is real, he surely must have a CRM solution. Yes?

What on earth is he to do with all those letters?


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About Gareth Cartman
is a B2B marketing expert with a background in outsourcing, human resources and CRM technologies. He is currently Director of Digital Marketing at Clever Little Design.

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Great story

Hi Gareth,

Great story! We actually have the comic to back up your story :)
Have a look at

Regards and Merry Christmas to all!

Erik van Hoof
CWR Mobility BV