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Sonoma Partners Release Free Vibe Community Edition to Coincide with Microsoft Dynamics CRM 2011, Encourage Social CRM

by Linda Rosencrance
Contributing Writer, MSDW

After Microsoft launched the 2011 edition of Microsoft Dynamics CRM Online, Sonoma Partners decided to mark the occasion by offering the newest release of its Vibe social CRM tool for free to all Dynamics CRM 2011 customers.

The public launch of Vibe in June 2010 received strong interest from the Dynamics CRM community - Microsoft's own Dynamics CRM Online team reportedly uses it - in part due to its resemblance in both function and timing to the much-hyped Chatter tool. And in part the interest arose from the obvious potential of Vibe's approach to creating a Dynamics CRM-based enterprise social application with implications for improving business productivity and collaboration.

Sonoma Partners point out that their initial versions of Vibe were developed internally to scratch their own itch for useful collaboration and enterprise visibility as their own Dynamics CRM consulting firm grew across the US in multiple offices and time zones.  They acknowledge, however, that the popularity of Chatter helped validate their view on the importance of Vibe.

"We believe in the Microsoft Dynamics CRM community, and therefore we want to offer Vibe to the community an alternative to's Chatter," the company said recently in a statement.

In the Q&A that follows, Ryan Toenies, Vice President of Sales, Sonoma Partners shares important details about Vibe with

Q. What is the history of Vibe? When was it first developed?

A. The application was developed a couple years ago. Today it's on its third major revision. It started as an internal project for Sonoma Partners. Our business started ...

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.