Article

Silverpop reports CoreMotives revenue growth, new automated email, nurture tools

by Linda Rosencrance
Contributing Writer, MSDW

Silverpop has rolled out product updates to CoreMotives, its marketing automation solution that runs within Microsoft Dynamics CRM. The release follows a year in which CoreMotives product revenue increased by 54% according to company officials.

The latest release of CoreMotives offers behavior-based nurture marketing capabilities and new automated A/B testing for more variables of an email including content and images.

The product also now offers an unlimited number of scheduled and recurring nurture tracks that run automatically, continually adding an unlimited number of qualified leads and contacts into the program at any given time.

"CoreMotives' significant growth in 2013 and our more than 2,000 implementations across 45 countries confirm this shift in marketers' thinking," said Rhett Thompson, co-founder of CoreMotives, in a statement.

Thompson said today's buyers expect targeted and individualized messages and they really don't pay attention to anything else. He said marketers understand that to provide this type of one-to-one relationship for their customers, they have to use marketing automation technologies that takes advantage of behavioral data from their customers and prospects.

The news rounds out what would appear to be a generally productive year for marketing automation vendors in the Dynamics CRM space, with key competitors in the space also signaling positions of strength for 2014.

Customer Engagement Customer Relationship Mgmt Dynamics 365 Dynamics CRM Marketing Marketing Automation
About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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