Salesfusion acquires marketing automation vendor LoopFuse
Marketing automation software vendor Salesfusion has acquired LoopFuse, a marketing automation vendor based in Atlanta. The news comes two weeks after Salesfusion announced it raised $8.25 million in a Series B financing round, a move with the stated goal of expanding both through acquisition and organically.Terms of the deal were not disclosed.
Salesfusion plans incorporate LoopFuse technology into their existing offering in the areas of social functionality and predictive analytics, according to CMO Kevin Miller. The CEO and CTO of LoopFuse will be joining Salesfusion as part of the move, according to an announcement.