Service Industry Focus: Advertising, marketing & PR, powered by Microsoft Dynamics AX

by Dann Anthony Maurno, Assistant Editor
published November 10, 2016

Just how is Microsoft Dynamics AX, the workhorse for manufacturers and distributors, suited to ad agencies? Or the marketing communications (or marcomm) agencies that flood Twitter and Facebook and issue press releases?

Those are strictly service-industry organizations, offering no durable goods. Their products are web-ads (and click-throughs), viewer impressions during "Modern Family," and press-release pickups and impressions - among dozens of other products.

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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at dmaurno@guidepointmedia.com.

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