Selling Analytics to Your CEO

by Dave Boulet, CSO, TARGIT
published February 20, 2014

The C-Suite loves its Executive Summaries. And fortunately or unfortunately for the rest of us, the first step in integrating an analytics program throughout the company involves getting executive buy-in. A high level document on foundational analytics is a good idea for every organization. For many CEOs, a no B.S. perspective with clear concept definitions and hard goals gives him or her the inputs necessary to decide to make room in a budget. But how can you demonstrate the best course for mining data to build sales, drive marketing outcomes, and bolster the company's market position?

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About Dave Boulet

Dave Boulet brings more than 27 years of technology and sales leadership experience to TARGIT. He is charged with expanding the company's leadership in the Business Intelligence, Analytics, and Data Visualization space. Dave is responsible for all sales and partner activities globally.

Prior to joining TARGIT, Dave spent the last 18 years in the Microsoft ecosystem leading a number of top resellers and ISVs.  Most recently, Dave was a Director at Microsoft managing the strategic alliances of some of the top Global Partners of Microsoft in the Enterprise Partner Group.

Dave's passion is expanding companies and building high performance sales and partner teams that focus on delivering real value to clients.

He is based out of his home office in Southern New Hampshire but spends much of his time in the field with his team, partners, and customers.

As an avid offshore angler and boater, Dave spends much of his free time on the water. He also enjoys golf, travel, and outdoor activities.

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