Selling Analytics to Your CEO
February 19 2014
The C-Suite loves its Executive Summaries. And fortunately or unfortunately for the rest of us, the first step in integrating an analytics program throughout the company involves getting executive buy-in. A high level document on foundational analytics is a good idea for every organization. For many CEOs, a no B.S. perspective with clear concept definitions and hard goals gives him or her the inputs necessary to decide to make room in a budget. But how can you demonstrate the best course for mining data to build sales, drive
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