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Public preview of Microsoft Dynamics 365 for Marketing aims to showcase the customer experience platform model

by Jason Gumpert
Editor, MSDynamicsWorld.com

Microsoft Dynamics 365 for Marketing app customer journey

Microsoft has made Dynamics 365 for Marketing available as a public preview, as disclosed in a new blog post by principal program manager Kishan Chetan.

Chetan revealed in a new MSDW Podcast episode that the public preview puts Marketing on a path toward general availability in the April 2018 timeframe as part of the "spring moment" as the team is calling it. And for customers of the soon to be shut down Microsoft Dynamics Marketing (MDM) solution, GA for the app will come even earlier.

Described as "the front end of the sales cycle to help companies nurture more sales-ready leads, align sales and marketing and make smarter decisions," Microsoft positions Dynamics 365 for Marketing as a solution that is suited for organizations whose requirements reside somewhere between the enterprise horsepower of key partner Adobe's Marketing Cloud and the range of other marketing automation solutions that it will surely be compared to, from Dynamics-native solutions like ClickDimensions to broader players like HubSpot, Act-On, and others.

The tools of Dynamics 365 for Marketing include multi-channel campaigns, including email, social, and SMS, interactive online forms, event management, intelligence capabilities around lead scoring and tracking, and marketing performance dashboards. Microsoft's overview documentation provides a thorough look at the features in preview. And Chetan told MSDW:

[Marketing] is focused on enabling Dynamics 365 Customer Engagement customers to ...

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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