Skip to main content

Open source shopping carts grow up: How Microsoft Dynamics customers can take advantage

by Archana Yenna
Partner & PR Executive, i95Dev, i95Dev

Historically, Microsoft Dynamics ERP customers that wanted to add eCommerce have looked to a proprietary solution built to work specifically with Dynamics. In the past, a proprietary, or closed, solution made sense - more generally available eCommerce systems were either too expensive, too basic, or too unreliable.  But as open source solutions like Magento and others have evolved in the last few years, they have caught the attention of more small and mid-sized businesses. Open source systems are now feature-rich, cover a full range of online business needs and channels, and can be integrated with ERP, CRM, and other critical business systems more easily.  If you own an older proprietary shopping cart solution, it may be worth investigating how it compares to modern open source options.

Expand your reach: Sell through multiple channels

If you restrict yourself to selling through your website, you are missing out. Because open source shopping carts are developed by a community of contributors who are motivated to take advantage of the latest trends, these solutions have been adapting to the evolution of online marketplaces for years. For Microsoft Dynamics users, a good open source solution can already help you sell through multiple online stores, third-party marketplaces, such as Amazon, Rakuten, and eBay, and consumer social channels, including Facebook.  Closed systems are less likely to support this multiple commerce approach already due to the challenges of integrating proprietary shopping carts with the other aspects of your business.

Don't exclude other business-critical systems

Dynamics users will succeed online if they wish to increase revenue while reduce operating costs. This means eliminating inefficiencies by integrating business systems together. ERP integration is a good start, but other critical systems ...

FREE Membership Required to View Full Content:

Joining gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more. You can also receive periodic email newsletters with the latest relevant articles and content updates.
Learn more about us here

About Archana Yenna

Archana Yenna is Partner and PR Executive at i95Dev, where she is responsible for building and maintaining the company's reputation in the e-commerce/Microsoft Dynamics community. She also is the primary liaison between i95Dev and its partners, with whom she works closely to ensure mutual success. She brings in well-developed strategic leadership skills within Information Technology, Corporate and Non-Profit entities. Archana earned her Graduate Degree in Marketing from SMU Cox School of Business and MBA from IIM Brussels. 

About i95Dev:

i95Dev's E-Commerce Growth Engine seamlessly integrates multichannel e-commerce with Microsoft Dynamics GP, NAV and AX. It is a feature-rich application suite built on the open source Magento platform that enables Retailers, Manufacturers and Distributors to maximize their online sales and service. In both B2B and B2C scenarios, the E-Commerce Growth Engine opens up a world of opportunities for your company online by enabling real-time access to 1,000′s of third party systems, tools and applications including Multiple Web, Mobile & Facebook stores and Third-party marketplaces, such as Amazon & eBay, in more than 60 languages.

More about Archana Yenna