At NRF 2013, Microsoft Dynamics for Retail Broadens Its Omnichannel Story

Microsoft came to the National Retail Foundation's 2013 annual conference, which wraps up today, with a new brand name for its Dynamics-based solution, a vision for a "complete shopping experience" focusing on a broad range of retail requirements, and an updated "omnichannel" commerce engine driven by Microsoft Dynamics AX 2012 R2 technology that connects improved e-commerce, mobile, clientelling, and point of sale capabilities Windows 8 devices.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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