Navigating the dangerous waters of data management to find a practical solution

June 9 2020

Taking on a data management initiative can be a scary proposition.  However, the business benefits are there. Rich, accurate data is the fuel for multiple groups: Sales leaders want better territory planning, marketers want lead-to-account mapping, and operations wants automation to help the business scale. The price of not having a strong data management practice is pretty high.

About Adam Perry

Adam Perry is a product management executive, leading product teams to solve real business problems and create sustainable value for customers of InsideView, which provides InsideView Data Integrity, a data cleaning and enriching solution for Microsoft Dynamics 365. Adam’s background is Mechanical Engineering and Computer Aided Design, with a BSME from Worcester Polytechnic Institute.

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