Musical Instruments & Supplies: Key E-Commerce and ERP Integration Features
While industries such as fashion, jewelry, sporting goods, and electronics are establishing a strong foothold in ecommerce, the music industry is still catching up. It is responding to changing demographics, decreasing margins, and the increasing competition within the industry.
Consumers traditionally buy musical instruments at physical stores, so the "touch and feel" element is vital to winning them over. But if geography simply doesn't permit, then, the online experience must be compelling enough to make the sale. It certainly must be compelling to win and retain business-to-business (B2B) customers, like retailers and training institutions.