MSDW Podcast: Expanding the marketing automation landscape, with emfluence CEO David Cacioppo

This episode is sponsored by emfluence.

Marketers frequently lead the charge for better data and more connected systems in an organization, especially as it relates to customer journeys.

On this episode, David Cacioppo, president and CEO of emfluence, joins us to share some of his team's priorities as it relates to marketing automation strategy, especially in the Microsoft ecosystem.

As a firm that delivers both technology and digital agency services, emfluence has been working to align their worldview with the strengths of Microsoft Power Platform, especially Dataverse, David explains. And he discusses ways that emfluence's clients are increasingly looking for ways to bring insights from first-party data to bear across more industry scenarios and in campaigns that blur the traditional lines between B2B and B2C.

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