For Microsoft's Complete Dynamics Retail Story Look to CRM as well as AX

Microsoft Dynamics AX may have the specialized retail identity these days, but as we learned recently with the Dynamics Retail event, Dynamics AX does  not own the full retail story.  And Dynamics CRM product manager Craig Dewar wants us to remember that many of the key capabilities of  Microsoft's retail vision cannot be achieved without Dynamics CRM. 

Overall, Microsoft has identified eight different retail workloads that include thing like multi-channel customer care and clienteling.  "AX for Retail does some of them, CRM does some, and by connecting them you can make them work seamlessly," Dewar believes.  Just as


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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