For Microsoft's Complete Dynamics Retail Story Look to CRM as well as AX
Microsoft Dynamics AX may have the specialized retail identity these days, but as we learned recently with the Dynamics Retail event, Dynamics AX does not own the full retail story. And Dynamics CRM product manager Craig Dewar wants us to remember that many of the key capabilities of Microsoft's retail vision cannot be achieved without Dynamics CRM.
Overall, Microsoft has identified eight different retail workloads that include thing like multi-channel customer care and clienteling. "AX for Retail does some of them, CRM does some, and by connecting them you can make them work seamlessly," Dewar believes. Just as