Microsoft’s acquisition of Parature a win all around, analysts say
January 10 2014
The news this week that Microsoft inked a deal to acquire cloud-based customer engagement software company Parature to complement Microsoft Dynamics CRM is being met with positive reaction by analysts.
The buy, reportedly valued at $100 million, will enable Microsoft to add the strength of Parature's multi-channel customer service capabilities to Dynamics CRM to better compete with other industry leaders, according to industry experts.
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