Skip to main content

Microsoft to partners: Help Dynamics 365 customers find their 'Copilot moment'

by Jason Gumpert

Amid Microsoft’s enthusiasm over an AI-fueled business applications future, company officials took time at last week’s Directions North America 2024 event to remind partners that they will be expected to continue pushing for growth in key areas like Power Platform adoption and on-prem to cloud upgrades.

Microsoft also hopes that Copilot could be the spark that moves customers to buy Dynamics 365 Business Central or Power Platform, whichever they aren’t investing in today.

“Power Platform is growing impressively. We have more and more partners selling Power Apps and Power Automate in SMB, but how do we help them scale? And how do we help their customers realize the full potential of Power Platform,” asked Angela Reese Kawano, Microsoft global partner marketing manager, in a keynote presentation at the event. She theorized that urgency around ERP investments may have slowed post-pandemic, and that partners should consider whether AI could be a spark for new interest. “How do we take advantage of this copilot moment to drive our urgency to buy Business Central?” she asked.

Sales incentives for SMB Biz Apps deals

Part of the plan to drive more SMB Dynamics 365 and Power Platform adoption will come from new incentives.

FREE Membership Required to View Full Content:

Joining gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more. You can also receive periodic email newsletters with the latest relevant articles and content updates.
Learn more about us here

About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

More about Jason Gumpert