Microsoft Partner Avtex Buys Dynamics CRM Firm Webfortis

Microsoft Gold Partner Avtex, a customer experience technology deployment and consulting firm, has acquired Webfortis, a Dynamics CRM provider headquartered in San Francisco.

"We are very excited to join forces with Webfortis, which has built a great business around Microsoft Dynamics CRM and is recognized as the industry thought leader in CRM," said George Demou, CEO of Avtex, in a statement. "This acquisition is a good fit for both organizations, and it helps round out Avtex's vision of helping our customers achieve a ubiquitous approach to customer experience technologies."

Demou said Webfortis' commitment to quality and customer experience aligns well with Avtex because it's built around a strong partnership with Microsoft as well as dedication to maintaining its technological edge.

Acquiring Webfortis will give Avtex more resources, support and custom application development so it can better leverage Dynamics CRM, he said.

In July, Webfortis announced that it was releasing a new app for the Apple Watch that worked with Dynamics CRM and Parature. The company also launched a new Mobility Practice to focus on building custom mobile solutions across all platforms to access Dynamics CRM and Parature to improve the customer service and customer engagement experiences, according to officials of the companies.

Then the next month, Webfortis was named the 2015 Microsoft U.S. Public Sector Federal Rising Star Partner of the Year.

During the year leading up to the awards, Webfortis developed 10 ...